Nimber

Website redesign

PRODUCT
NIMBER webSITE
2018-2019
company
nimber
Role
DESIGN LEAD
THE BACKGROUND STORY

Nimber is a community delivery service where you can ship anything with someone already going that way, anyway. Through the years, the p2p model is working mainly in the Norwegian market. Last year, there was the need also to incorporate a b2b model and communicate in a more precise way that Nimber from now own can also support businesses and retailers.

how-does-nimber-work-screen
Image of the landing page
TARGET GROUP
  • Individual senders (4-5 deliveries yearly)
  • Casual bringers (they usually have another main job and use Nimber to make an extra income on weekends or free time)
  • Professional bringers
  • Small businesses (15-20 deliveries per month)
  • Retailers (+20 deliveries per day)
INITIAL THOUGHTS

As being in a small team, I worked closely with our CEO, our product lead, our business account manager, and our front-end developer. Initially, we mainly focused on incorporating our new users (small businesses, retailers, and professional bringers), and we discussed to make these categories stand out more than everything else.

why-nimber-screen
Image of the landing page
LEARNING FROM FAILING

By having divided our website into three main categories (individuals, small businesses, and retailers) plus one category for bringers, we assumed that this would communicate clearly what (business) users can also do with Nimber service. We tested this assumption by launching this redesign for six months. Based on data (click-throughs and visits), numbers did not raise so much on these specific pages. One reason was also that we didn't make any marketing promotion. The team decided that another reason was that our hypothesis of dividing the navigation into 3 + 1 categories wasn't clearly communicating what we wanted our users to learn and do. So we took a step back and re-planned our sitemap.

why-nimber-screen
On the left, data and traffic flow out of 1.5k users sessions (1st design assumption). On the right, a new sitemap flowchart for our second redesign.
KEEP IT SIMPLE, STUPID

The idea was simple: Our navigation on the front page will answer on three simple questions the user will eventually need.

  • Need to send something?
  • Need to bring something?
  • Need help with something to be picked up?

The idea was simple: Our navigation on the front page will answer on three simple questions the user will eventually need.The user will immediately jump on, creating a task to the send form or the search page to find new jobs to deliver. If he/she wants to read more about senders/businesses, he/she will be redirected to the appropriate section as well as learn more about how to become a bringer. Another useful feature we added is the delivery price estimation, as well as user stories deliveries examples with specific prices. We also decided to keep the navigation bar simple, as well. Everything else (FAQ, Guidelines, etc.) is on the footer. Nothing is finalized yet. This is our second assumption, which we will test and see the results in the near future. We also incorporated these designs in a CMS platform so other team members can easily make small content changes.

second-hypothesis-screen
Screens examples of the landing page
landing-page-redesign-examples-pages
Screens examples of the landing page
why-choose-nimber-screen
Close up of the custom illustrations we created for the "Why choose Nimber" page
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