A bit about me

WorkMagic is a global team of e-commerce entrepreneurs and data experts from Google, Meta, and TikTok, focused on making advanced marketing attribution accessible to brands everywhere.

• Collaborated with leadership to align brand and product vision with user needs, driving a unified approach.
• Developed and maintained brand and design guidelines to ensure seamless integration between marketing and product teams.
• Built a comprehensive design system to improve product consistency and quality across platforms.
  
• Led user research, including interviews, usability tests, and surveys, to gather actionable insights that guided product decisions.
  
• Mentored designers to grow their skills and contribute more effectively.
  
• Partnered with Product Managers to prioritize features and shape the product roadmap, balancing business goals with customer needs.
  

Depict.ai builds an AI-powered product discovery platform that delivers personalized, relevant, and real-time product recommendations to help e-commerce brands increase engagement and sales.

• Collaborated with CEO and VP of product during discovery to align business goals and accelerate progress toward product-market fit.
• Worked with stakeholders to shape product strategy and roadmap, promoting clear direction and priorities.
• Established a pilot design system to support scalable and consistent design efforts.
  
• Onboarded developers to adopt a modular design approach, improving collaboration and development efficiency.
  
• Rapidly prototyped and tested assumptions through multiple validation cycles, reducing risks and informing product direction.
  

Worked as a Senior Product Designer in the Business Banking division at Backbase, focusing primarily on payment solutions across native mobile and web platforms.

• Designed intuitive payment features that improve user experience and simplify transactions on both mobile and web.
• Created prototypes and conducted user research to evaluate and refine design solutions.
• Collaborated closely with product and engineering teams to deliver consistent, high-quality solutions.
• Applied user-centered design principles to address complex banking needs while ensuring accessibility and security.

Nimber was a sustainable delivery matching platform that utilized available vehicle capacity, connecting drivers who were already heading your way. I led and expanded the design of this platform from a peer-to-peer model to a business-to-business solution.

• Collaborated closely with key stakeholders to discuss strategy and define next steps, ensuring alignment and driving product growth.
• Established user flows and scenarios to improve usability and support new B2B features.
• Managed all design aspects of Nimber’s web platform, maintaining the design system for consistency and scalability.
• Created fully functional prototypes to validate concepts and support development.
• Developed internal delivery management and tracking tools tailored for business users, enhancing operational efficiency.

Designing microsites and landing pages as well as news and sport portals in strictly collaboration with other designers and developers.
Clients: Carrier Greece (Toshiba), Owiwi, sportdog.gr

My role was to create digital campaigns, microsites, and web apps. I had the opportunity to work with very talented people brainstorming and developing ideas by thinking outside the box.
Clients: IKEA, Piraeus Bank, P&G, Bacardi, Perrier, FAGE, DEREE, Intersport, Veropoulos, Ford, MSF, Germanos, OTE