IKEA Mattresses

A web contest to promote IKEA's mattresses department

client
IKEA
2016
COMPANY
ogilvY
greece
Role
UX/UI
Designer
Visit Site
about the project

IKEA Greece not only sells beautiful and affordable furniture but quality mattresses as well. They are a big part of their bedroom department. There are many types of mattresses made from different materials to fit the buyers' needs and a big variety of sizes too. IKEA expressed to us the need to advertise these products more. Initially, we created a microsite which presented and highlighted IKEA's mattresses. Users could visit it to get extensive information about the products.

We proceeded to also create a contest which also served as a guide for the mattresses. The user can answer some questions regarding his/her sleeping habits and preferences when it comes to selecting the ideal mattress for himself/herself. According to his/her answers, the contest's platform presents 1-3 mattresses most suitable for the specific user. The visitor fills in his/her personal information and enters to win the mattress he/she earlier chose.

IKEA Mattresses Contest Flow Sketch
IKEA Mattresses Contest Flowchart-Sketches
IKEA Mattresses - Contest Banner
IKEA Mattresses - Contest Banner
IKEA Mattresses Contest - First Popup Page
IKEA Mattresses Contest - First Popup Page
Contest - First Question
Contest - First Question
Contest - Second Question
Contest - Second Question
Contest - Third Question
Contest - Third Question
Contest - Fourth Question
Contest - Fourth Question
Contest - Fifth Question
Contest - Fifth Question
Sixth Contest's Question
Contest - Sixth Question
Contest/Guide Results
Contest/Guide Results
Contest's Form
The Contest's Form
Error Fields
Error Fields
Med Cosmos Banners V2
Thank you Message
IKEA logo, the brand name, images and products are copyrighted materials protected by International laws and belong to IKEA.