A web contest to promote IKEA's mattresses department
IKEA Greece not only sells beautiful and affordable furniture but quality mattresses as well. They are a big part of their bedroom department. There are many types of mattresses made from different materials to fit the buyers' needs and a big variety of sizes too. IKEA expressed to us the need to advertise these products more. Initially, we created a microsite which presented and highlighted IKEA's mattresses. Users could visit it to get extensive information about the products.
We proceeded to also create a contest which also served as a guide for the mattresses. The user can answer some questions regarding his/her sleeping habits and preferences when it comes to selecting the ideal mattress for himself/herself. According to his/her answers, the contest's platform presents 1-3 mattresses most suitable for the specific user. The visitor fills in his/her personal information and enters to win the mattress he/she earlier chose.